Our Blog
What Is a Rental Market Analysis—And Why Every El Paso Homeowner Needs One
What Is a Rental Market Analysis—And Why Every El Paso Homeowner Needs One

So, you own a home in El Paso. Maybe you’re thinking about renting it out. Or maybe you already have
tenants and you're wondering, “Am I charging the right rent?”
Great question.
Because when it comes to rental income, guessing is not a strategy. That’s where a Rental Market
Analysis (RMA) comes in. It’s like a cheat code for landlords. And yes, every smart homeowner should
have one.
What Is a Rental Market Analysis?
A Rental Market Analysis is a smart report that compares your home with similar local rentals and gives
you a realistic rent estimate. Think of it as your property’s cheat code.
Even Zillow refers to this as a vital guide: setting rent too low loses income, too high increases vacancy risk.
Why You Need One (Yes, You)
1. You Might Be Undervaluing Your Property
A few dollars less per month adds up fast. If you're not charging enough, you're walking away from income every day. It’s that simple.
2. Or You Could Be Overcharging
Charge too much, and your house sits empty meaning no rent, no thank-you notes, no profit.
3. Long-Term Rental Investors Rely on RMAs
BiggerPockets stresses analyzing comparable rentals, projected ROI, and the classic 1% rule to know if
your rent is realistic and profitable. BiggerPockets
Why El Paso Needs Focused Attention
El Paso is unique with Fort Bliss, UTEP students, and a shifting economy, local demand shifts fast. That’s
why you need data tailored to our city, not generic nationwide figures.
How to Perform a Basic RMA in 3 Steps
1. Apply the 1% Rule
A quick starting point: rent ~1% of your home’s value (or 0.8–1.1%) helps you see if income is realistic. SmartAssetThe Close
2. Check Zillow’s Rent Zestimate
This tool gives a rent estimate using your property’s size, comps, and location. Just remember
it’s a helpful starting point, not the full story. ZillowLandlord Studio
3. Compare Local Rentals (The Real Magic)
Pick 5 similar rentals nearby and compare rent per square foot, amenities, and neighborhood
vibes just like what savvy investors do. BiggerPockets
Why You Shouldn’t Do It Alone
Doing this alone takes time and you risk missing key local insights. That’s why we offer zero-cost,
zero-stress Rental Market Analysis for El Paso homeowners.
You'll get:
• Realistic rent range
• Local comparable rentals
• Smart advice from El Paso property pros
Ready to Rent Smarter?
Whether you're leasing for the first time or reviewing your current strategy, an RMA gives you a major
edge.
Contact us for your FREE Rental Market Analysis
Let us crunch the numbers so you can cash the checks.
Wrapping Up
A Rental Market Analysis helps you:
• Set the right rent
• Cut vacancy time
• Boost long-term profit
In a city like El Paso where the market moves fast you need more than just a “gut feeling”.
You need facts.
Contact Vault Property Management today for your free RMA
We’ll handle the data. You enjoy the returns.
Real Estate Pros




